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Build Wine Confidence — Fast, Flexible & Accountable

Wine doesn’t have to be complicated. With the Wine Companion from Ste. Michelle Wine Estates, you’ll build a solid foundation in winemaking, tasting, and service - one short, engaging lesson at a time. Whether you’re just starting your wine journey or leveling up your professional expertise, you’ll gain the confidence to talk about, select, and serve exceptional wines with ease.

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Choose Your Learning Path

Master the essentials of wine through three comprehensive chapters crafted by industry experts. Each module builds on the last, giving you a clear, structured path to becoming a confident wine professional - or an impressively knowledgeable enthusiast.

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Chapter 1: Wine Basics

Explore the full winemaking journey - from vineyard decisions to bottling - and discover how each step shapes the flavors in your glass.
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Chapter 2: Tasting Wine

Develop your palate and learn professional tasting techniques that help you identify aromas, flavors, structure, and faults with clarity.

Your Badge Progression Journey

Earn recognition as you advance through each chapter. Complete all three to showcase your growing wine expertise - perfect for hospitality pros, tasting room teams, or anyone building career-ready wine knowledge.

Wine 101 Wine Basics badge — Chapter 1, Level One
Chapter 1

Wine Basics

Wine 101 Tasting Wine badge — Chapter 2, Level Two
Chapter 2

Tasting Wine

Wine 101 Serving Wine badge — Chapter 3, Level Three
Chapter 3

Serving Wine

Why Use
the Wine 101
Education Platform?

Increase Wine Knowledge for enjoying, selling, and serving wine.

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Confidence & Appreciation

Feel comfortable talking about wine tableside—what it tastes like, where it’s from, and why guests will enjoy it.

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Sell More Wine

Turn wine questions into easy recommendations that increase check averages and boost tips—without sounding scripted.

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Professional Advancement

Build real wine knowledge that strengthens service skills, credibility on the floor, and long‑term hospitality career growth.

Frequently Asked Questions

Find quick answers to common questions about the platform, lesson structure, and how to get the most out of your Wine 101 experience.

How do I save this site to my mobile device?

You can save a quick link to this website on your mobile, tablet, or desktop device. Find directions for your specific device here.

I was directed to this site from a learning management system. What do I do?

This site is where you review your Wine 101 course materials before completing your assessment. Work through the lessons at your own pace, then return to your LMS to take your quiz or exam, where your results and course credit are recorded. You may also choose to earn an optional Wine 101 badge as an additional credential.

View instructions

How do I earn a badge?

Earn a Wine 101 badge by working through the lessons and passing the quiz for a chapter. If you score 75% or higher, you’ll unlock a badge you can share to show off your wine knowledge.

View full badge details and steps

I’m a beginner. Where do I start?

You’re in the right place. This course is designed to guide you step by step, so the best place to start is at the beginning and work through each chapter in order. Each section builds on the last, helping you develop a strong, well-rounded understanding of wine.